(An excerpt from the new book, “The CX Edge: Critical Customer Experience Questions to Help You ATTRACT, KEEP and WOW Customers” by Jeff Tobe) As I travel the world speaking, training, and consulting with professionals in hundreds of different industries and spheres of influence, I have been surprised that the question, “What is the difference […]
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LOYAL Customer is NOT the Same as Satisfied Customer
Just as most organizations experience turnover in their employee ranks, turnover occurs in your customer base as well. The extent to which both occur has a significant influence on your bottom line. There is a lot of emphasis these days on creating satisfied customers. But, is having satisfied customers enough? In our research we found […]
Who Are Your Best Customers?
Who are your best customers? I’ll argue they’re your lost customers. No, the winter cold hasn’t frozen my brain; I left out a key phrase. Who are your best customers – to help you with business process and service improvement? Every business loses customers. It’s a fact of business life. And the tendency may be, […]
BEYOND CUSTOMER SERVICE
We can TALK about customer service all we want but it’s all in the implementation… Back in 2006 (and I am still telling the story!) I arrived at the Syracuse airport at 11:15 am for a 2:15pm flight. (not a lot to do in Syracuse so I thought I would hang out at the airport […]
A Complaint is an Opportunity!
Recently, when consulting for a new client, they mentioned that they were concerned that their teammates were not handling telephone complaints well. They said that their goal was to eliminate complaints. I had to stop them and explain that a complaint is a gift! The first edition of the book A Complaint Is a Gift, […]
Let’s Get Engaged
Today, employee engagement and loyalty are more vital than ever before to an organization’s sustained success in the marketplace. I believe that there is a direct correlation between how engaged your workforce is and the customer experience. Most of you are probably familiar with the findings of a 2010 Gallup Poll which suggested that only […]